AI•conic! Verve

They can change their appearance depending on your device, screen, or even how they’re printed. Whether you’re browsing on your phone, laptop, or desktop, the colours you see might vary—sometimes just a bit, sometimes quite a lot. Why? Let’s break it down:

Your Samsung Galaxy, iPhone Pro, MacBook Air, and even that big Samsung monitor in your office all have different display technologies and settings. This means colours can look warmer, cooler, more saturated, or more muted depending on which device you’re using.

Viewing a product in a video can also show colours differently than in a still image. Videos can alter the perception of colour based on lighting, movement, and the device’s colour processing.

Ever wondered why most organic cotton garments don’t have prints? It’s because industrial cotton is heavily treated with chemicals to standardize the printing process, making the fabric’s reaction to dye more predictable and controlled.

Organic cotton, on the other hand, is like an herb in nature—raw, slightly unpredictable, and unique in its composition. Its natural fibers haven’t been chemically altered, which means each piece reacts differently to dye. And that’s the beauty of it. This unpredictability is proof that our cotton is truly organic—untouched, authentic, and alive.

Our designs are printed using Direct-to-Garment (DTG) technology, which blends high-quality ink directly into the fabric for a soft, long-lasting finish. Because we use eco-friendly, water-based inks on organic cotton, subtle variations in colour and vibrancy may occur. These nuances aren’t flaws—they’re part of what makes each piece distinctly yours. Just like premium streetwear brands, we see these variations as a mark of authenticity, not imperfection.