AI•conic! Verve

Organic cotton loves a cool bath—just like us after a long day! Wash it in cold water to keep the fibers strong and colors vibrant. Cold or lukewarm water is your organic cotton’s best friend. It helps prevent shrinkage and color fading. We learned this the hard way when we accidentally washed our favorite lightweight organic cotton shirt in hot water. It came out... rough, to say the least!

For best results, machine-wash your organic cotton garments at a low temperature (max 30°C) to reduce shrinkage and keep those colors poppin'. Organic cotton isn’t treated with chemicals to prevent shrinking, so stick to the care instructions for long-lasting softness.

Be kind to your clothes and the Earth by using a gentle, eco-friendly detergent. No harsh chemicals needed—your organic cotton doesn’t need that drama! Look for natural or plant-based options for the best care.

We once used regular detergent on our organic cotton, thinking it wouldn’t make a difference. Spoiler: it did. Our clothes lost their softness after just a few washes.

Now, we only use mild, eco-friendly detergents to keep our organic cotton soft, vibrant, and feeling fabulous.

Pro tip: always wash your organic cotton inside out and with similar colors to protect your garments even further.

When it comes to organic cotton, a gentle wash cycle is the way to go. Heavy-duty cycles can be too rough, causing fibers to break down faster.

The gentle cycle minimizes wear and tear with slower spin speeds and less agitation—perfect for keeping your organic cotton soft and in top condition, wash after wash. It’s a small change that makes a big difference in extending your clothes' life and saving energy!

Bleach and organic cotton? Nope, they are not friends. Avoid bleach and fabric softeners, which can weaken the fibers and steal away that natural softness.

Plus, using chlorine bleach can release harmful chemicals (VOCs) into the air and water, and we’re all about protecting the planet, right? 🌍 Instead, opt for natural alternatives like baking soda or white vinegar to keep your whites bright and your conscience clean.

Let your organic cotton pieces hang out—literally! Air-drying is the best way to maintain their shape and softness. Plus, your clothes will smell like sunshine. ☀️

If you're in a hurry, you can tumble dry on low heat, but remember, air-drying is always the gentler option. Worried about wrinkles? Give your clothes a good shake before hanging them up, and for sweaters or delicate items, laying them flat on a drying rack works wonders.

If your organic cotton needs a little smoothing out, always use a low-heat iron. High heat can be too much for these delicate fibers, and we want them to stay cozy and soft for as long as possible!

Iron while the fabric is slightly damp for best results—this helps relax the fibers and makes removing creases a breeze. Low heat = long-lasting cotton love. 💖

Fold your organic cotton pieces neatly and store them in a cool, dry place. Try to avoid hanging them for too long, as this can stretch out the fabric over time. Show your organic cotton the same care in storage as you do in washing, and it’ll last you season after season!

Thinner organic cotton fabrics are like tissue paper—light and delicate, perfect for keeping cool during the warmer months. But they need extra care! Be gentle when washing and drying them to keep that feather-light feel intact. Treat these pieces with love, and they’ll love you back. Ideally hand-wash them - they deserve it!

Oops! Spills happen—don’t panic. Organic cotton is porous and tends to absorb stains quickly, especially from deodorant or sunscreen.

If you spill something, act fast! Blot the stain (don’t rub!) with a clean cloth to avoid spreading it. Then rinse with cold water. For tougher stains, apply a small amount of mild detergent directly to the spot and work it in gently. Rinse again and repeat if needed.